First Cisco took on Apple over iPhone trademark infringements.  The two companies settled instead of taking it to the courts.  Now Cisco is taking issue with Google’s latest attempt to pledge $4.6 billion in the upcoming FCC (Federal Communications Commission) wireless spectrum auction.

Mary Brown, Cisco’s Director of Technology and Spectrum Policy, posted a blog sharply criticizing Google’s latest move and defending FCC Chariman Kevin Martin’s proposal.

As you know, Cisco is a major supplier to the telephone and cable companies who are interested in bidding on the 700 MHz spectrum.   However, Google, by lobbying Washington, isn’t doing anything different from other companies that want to influence in policy.

Here’s my opinion.  While this story is already “yesterday’s news”, the two technology titans will inevitably cross paths in the future.  Who wants ringside seats to that match?

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