If you mention Seth Godin, what comes to mind? How about “Purple Cow”, “Small is the New Big”, or even “The Dip”? Sound familiar? Seth is a bestselling author of these books and others not listed. He was the founder and CEO of Yoyodyne, which was acquired by Yahoo! in 1998. As if that weren’t enough, Godin is a reknowned speaker and founder of Squidoo.

What is Squidoo?

The following is posted on the Squidoo website:

Squidoo’s goal as a platform is to bring the power of recommendation to search. Squidoo’s goal as a co-op is to pay as much money as we can to our lensmasters and to charity. And Squidoo’s goal as a community is to have fun along the way, and meet new ideas and the people behind them.

Squidoo is quickly gaining popularity through the relative ease of creating a lens and, more importantly, because a well optimized Squidoo page is ranked higher on Google than any other articles on any other websites.

Squidoo has even created an interesting ecosystem for enterprising Internet entrepreneurs. For instance, individuals are monetizing their articles on Squidoo through participation in affiliate and ad revenue sharing programs. In addition, others have written an eBook about how to monetize your Squidoo (”Squidoo Secrets”).

If you haven’t visited Seth Godin’s latest venture, stop on by and see what the buzz is about. You may even want to build your own page on Squidoo. Also, be sure to check out Andrew Johnson’s interview with Seth Godin on Andrew’s Web Publishing Blog.

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