Funny Cat Site Makes Millions

15th June 2010

by Jenna Wortham, New York Times

[Excerpt]

Ben Huh and a fan at a Cheezburger Night event a Safeco field in Seattle.

Ben Huh and a fan at a Cheezburger Night event a Safeco field in Seattle.

SEATTLE — Three years ago Ben Huh visited a blog devoted to silly cat pictures — and saw vast potential.

Mr. Huh, a 32-year-old entrepreneur, first became aware of I Can Has Cheezburger which pairs photos of cats with quirky captions, after it linked to his own pet blog. His site immediately crumbled under the resulting wave of visitors.

Sensing an Internet phenomenon, Mr. Huh solicited financing from investors and forked over $10,000 of his own savings to buy the Web site from the two Hawaiian bloggers who started it.

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