Google Buys Slide, Makes Social Network Splash
6th August 2010
Max Levchin, Slide
By David Goldman, CNNMoney.com
[Excerpt]
Google announced Friday that it has agreed to purchase social networking app maker Slide for an undisclosed amount.
The deal marks the latest try for the search giant to make some headway into the world of social networking. So far, Google has mostly failed in its attempts, including the poorly received Orkut and Google Buzz. Though the terms weren’t disclosed, various new reports have put the value at between $180 million and $230 million.
“As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the Web,” said David Glazer, Google’s engineering director, in a company blog post.
With Slide, Google is scooping up a developer with an already well-established presence on Facebook, MySpace and other networks. Slide makes a number of popular social games like SuperPoke! Pets, Rock Riot, Top Friends and FunSpace.
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