On Aug. 18th, I wrote an article about Revver. At the end of the post, I said:

However, if more users start using this service and spreading the word, it is going to put the heat back on Google to roll out a video ad revenue sharing program soon!

Today, Google announced it plans to introduce overlay video advertising. The ad will not be like a typical commercial / broadcast advertisement (typically referred to in the industry as pre-rolls). As the DowJones article reports:

YouTube’s new ads involve a semitransparent, animated overlay that appears at the bottom of videos during the first 20 seconds of play and then disappears after 10 seconds.

Read the rest of the article to find out more about this new service and the preliminary results YouTube has seen so far.

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